ALAMEDA -- The Neptune Beach Community Celebration is back this weekend on Webster Street for the third year, and the event will feature a new pet costume contest, vintage car show, two stages with live music and special activities for children.

"We've created an event that is full of family-oriented fun," said Michael McDonough, president of the Alameda Chamber of Commerce, which is putting on the third annual gathering. "Families can come to the celebration for an hour or stay all day. It's a real amusement park atmosphere."

A vintage costume pet parade will take place during the 10 a.m. opening ceremony Saturday on the main stage at the corner of Webster Street at Central Avenue.

The Alameda community is invited to take a ride on this special Ferris wheel on Saturday as part of the Neptune Beach Community Celebration on Webster
The Alameda community is invited to take a ride on this special Ferris wheel on Saturday as part of the Neptune Beach Community Celebration on Webster Street. from 10 a.m.- 6 p.m.; on Sunday, other rides will be open to the public.

"This will be really cool with a bunch of dogs and maybe even a few cats," McDonough said. "Judges from Friends of the Alameda Animal Shelter will award prizes for the top three vintage costumes."

The entry fee for pets is $5, and pet owners should register between 9 to 9:30 a.m. Saturday at Providence Veterinary Clinic, 1409 Webster. Funds raised will be donated to FAAS.

"We are glad we could kick off the event with such a fun activity," he said.

In addition, a collection of classic cars from the 1920s will be on display.

"Each year, we plan to add more activities that highlight the rich history of Alameda," said McDonough, "which was the Coney Island of the West" from 1917 to 1939.


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This year, the Webster Street event will have two stages: one for traditional bands and another for young acoustic musicians from Alameda Can Sign and other groups (on the stage near Lincoln Avenue).

"The live music schedule this year is packed with local talent," McDonough said.

On Saturday, performers will include the Alta All-Stars, Beforia, Soulstice and Threshold. Beforia features local drummer Rene Escovedo, while Soulstice is the winner of the 2013 Alameda Battle of the Bands. Bear Lincoln, the all-girl disco group Shake Your Booty Band, and Jim Parodi and Friends perform Sunday.

Other groups taking the stage over the weekend will be the Alameda Island Poets, as well as a Polynesian dance group, ukulele duet, Hawaiian hula troupe and Peruvian dance ensemble.

Kids can enjoy rides on a 50-foot Ferris wheel both days, trips down a 100-foot long slide, treks through an inflatable obstacle course and other activities in the area near Webster and Haight Avenue.

"We have a larger children's area than last year, and there will be plenty for adults to do, too," McDonough said. As many as 20,000 people are expected to visit the event, he said, which includes more than 50 vendors of arts and crafts.

Local restaurants and food merchants will be on hand, and beverages from Rock Wall Wine Company and Faction Brewing will be on sale.

"I was a musician in my younger days and am looking forward to being on stage as an emcee," McDonough said. "The music will be a lot of fun for everyone, and the event will have the feel of an amusement park."

IF YOU GO
What: Neptune Beach Community Celebration
When: 10 a.m. to 5:30 p.m. Saturday; 10:30 a.m. to 5:30 p.m. Sunday
Where: Webster Street between Central and Pacific avenues
Cost: Free, except for children's rides and entry fee for the pet costume contest
Information: http://neptunebeachcc.com