The 49ers may be moving to the South Bay, but they won't be counting on Santa Clara to lead their pitch to host Super Bowl 50.
They're teaming up with San Francisco to bring the NFL's golden anniversary title game to Santa Clara -- and that's not the only way Silicon Valley's new football fiance is keeping its gaze on the City by the Bay.
The 49ers will give Candlestick Park employees a leg-up over South Bay workers for many jobs in the new stadium.
The benefits for San Francisco, along with $5.3 million from the Niners, are part of a new deal struck this week to allow the franchise to escape its lease at Candlestick Park in 2014, when the 49ers are slated to begin playing in Santa Clara.
It's also another sign, along with the team keeping the San Francisco name, that the South Bay always will have to share ownership of the adored NFL franchise.
"Having San Francisco be a part of the first Super Bowl that comes back to the Bay Area is appropriate because we are the San Francisco 49ers," said team spokesman Steve Weakland. "It's got a tremendous legacy with the team and a partnership that is going to continue from here on out. We will continue to be the San Francisco 49ers."
Two terms of the pact have irked critics in Santa Clara. One calls for San Francisco and the 49ers to "jointly lead" a bid to bring the Super Bowl to the Santa Clara stadium as soon as 2016.
South Bay leaders had long touted the prospect of the nation's biggest sporting event as an opportunity to showcase the valley on a global stage, funneling in an unprecedented amount of revenue from tourist and business activity. But with San Francisco acting as the host, it could choose to highlight its tourist spots and hotels, and schedule official events and trip packages in the city.
"Part of the pitch for doing the stadium was the tremendous revenue that would be generated by a Super Bowl," said Santa Clara Councilwoman Jamie McLeod, a stadium critic. "My assumption is if it's an exclusive partnership between the city of San Francisco and the team to bring the Super Bowl in, then the city of San Francisco will receive most of the benefits."
Santa Clara and 49ers officials say they expect the South Bay to have a seat at the table when planning for a Super Bowl bid launches this fall. They argue that because the game would be played in Santa Clara, the South Bay is bound to benefit no matter who is planning the events and in charge of marketing.
In addition to the Super Bowl deal, the contract gives jobs at the new Santa Clara stadium to as many as 500 concessions employees at Candlestick, dropping the number of total available positions at the new field by as much as 19 percent. Santa Clara officials had cited job opportunities for locals as a main reason for approving the $1.2 billion project.
"It directly contradicts what the team committed to," McLeod said.
Santa Clara was not involved in the negotiations to sever the Candlestick lease, and city leaders only learned of the deal after the Niners and San Francisco Mayor Ed Lee signed it Tuesday. The San Francisco Board of Supervisors is scheduled to affirm the contract as soon as June 5.
The 49ers needed to appease San Francisco to leave Candlestick a year early. But team officials say they also wanted to provide benefits to their namesake city as a show of good faith. It comes after a rift under a previous regime last decade, which led the Niners to Santa Clara.
Santa Clara Mayor Jamie Matthews, a huge stadium supporter, doesn't mind the team's new contract with San Francisco.
"I have no doubt that all of our hotels will be filled," Matthews said. "There will be parties and events set up all around Silicon Valley, and it will be the place to be during the Super Bowl."
As for jobs, he said: "This project is too big for any one city to expect to retain all the jobs within it. It's going to be a regional facility."
Contact Mike Rosenberg at 408-920-5705. Follow him at Twitter.com/rosenberg17.
New deal for 49ers
Super Bowl: San Francisco and the 49ers will "jointly lead" an effort to bring the Super Bowl to the new Santa Clara stadium. They are applying for Super Bowl L in 2016 and Super Bowl LI in 2017, the next ones available.
Jobs: 500 Candlestick Park concession employees will be offered jobs at the Santa Clara stadium, which will have 1,200 concessions jobs. The stadium will have 1,400 additional employees, for ushers, ticket takers and the like, and all of those will be available.