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The Twinkie will live on - probably
By Jason Fields, Digital First Media
Posted: 11/16/2012 10:29:53 AM PST
Updated: 11/16/2012 04:43:27 PM PST
View the story "The Twinkie will live on - probably" on Storify
The Twinkie will live on - probably
Even if the brand's owner, Hostess, carries through on its threats and goes into liquidation, one of the prime assets that'll go on the auction block will be the right to make Twinkies. Still, even the threat makes a great excuse to look back at this only-in-America food.
Storified by Digital First Media · Fri, Nov 16 2012 10:29:07
Even if the brand's owner, Hostess, carries through on its threats and goes into liquidation, one of the prime assets that'll go on the auction block will be the right to make Twinkies. Still, even the remote possibility that the yellow spongecake with the mysterious sweet filling could go extinct makes a great excuse to look back at this only-in-America food.
A Hostess Twinkies sign is shown at the Utah Hostess plant in Ogden on Nov. 15. (AP Photo/Rick Bowmer)
offers this crumb of Twinkie history:
Twinkies were invented in
Schiller Park, Illinois
in 1930 by
James Alexander Dewar
, a baker for the
Continental Baking Company
Realizing that several machines used to make cream-filled strawberry
sat idle when
were out of season, Dewar conceived a snack cake filled with
cream, which he dubbed the Twinkie.
Classic TV ads
Classic Twinkies Commercialasteriskpix
Maybe it was just that the 70s were a strange time for advertising, or maybe the indestructible treat lends itself to the surreal, but Twinkie the Kid (a cowboy with a lasso, of course) was the star of these commercials. They appeared on Saturday mornings when the networks ran cartoons.
1970 Hostess Twinkies commercial with Twinkie the Kidwookiecookie
In the beginning
Google Image Result for http://graphics8.nytimes.com/images/2012/01/11/dining/dj-twinkie/dj-twinkie-articleInline.jpgGoogle
A Twinkies ad from the 1930s. (AP)
Google Image Result for http://healthyliving.blog.ocregister.com/files/2010/04/Twinkie_blog3.jpgGoogle
A Twinkies ad from the 1950s. (Via ocregister.com)
Twinkies as American meme
Twinkies permeate our culture, on shelves, at state fairs, in the movies, on TV and online.
The deep-fried Twinkie. 'Nuff said.
A deep-fried Twinkie. 'Nuff said. (San Antonio Express-News file photo)
Google Image Result for http://www.doobybrain.com/wp-content/uploads/2008/01/twinkies-bake-set.jpgGoogle
The do-it-yourself Twinkie, shown here at doobybrain.com.
The beef Twinkie -
The storied snack is often the subject of parody.
The image above appears to have been made by user mcdj18 on the site worth1000.com. It won fifth place in a contest to create "wacky snacks."
Twinkies stay "fresh" so long that people have been known to refer to their half-life rather than their shelf life.
Ghostbusters - Big Twinkieghostbustersdotnet
"Ghostbusters'" geek Egon used a Twinkie as a powerful analogy to explain the increasingly dire situation in New York City as the evil Zuul's influence was grew.
And there are many of other movie and TV references to Twinkies - either metaphorical or delicious - cataloged on
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