PLEASANTON -- Shoppers at Pleasanton's Stoneridge Mall have a lot more choices with the opening of eight new stores in 2013.
"We've brought in new retailers that we've wanted to bring in for years," said Carrie Williams, the mall's director of marketing and business development. " ... these are highly anticipated stores."
Some are already open, while others will be in business by year's end. The new additions include two shoe shops, three women's apparel stores, a specialty gift shop, a jewelry store and a yoga clothing retailer. A new sit-down restaurant called Stoneridge Grille is also under construction.
"We're diverse in what we're bringing in," said Williams. "It's not just in one category, it's across the board." One of the most highly anticipated openings is lululemon athletica, a 2,800-square-foot yoga clothing store slated to open in early December.
"This is the store's first location in the Tri-Valley area," said Williams. "They're not only a great retailer, they do a lot in the community such as promoting health through runs and other athletic events."
White House Black Market, Victoria's Secret's PINK and LOFT comprise the women's apparel additions.
"White House Black Market opened in May in Grand Court, while PINK and LOFT will open later this summer," said Williams.
LOFT is moving into a space vacated by Lane Bryant, which put down new roots on the upper level, near Nordstrom. In the shoe department, Clarks opened in March and Kids Foot Locker is slated for a fall debut. Pandora jewelry and Spencer's Gifts round out the list of new stores. Retailers say they are doing well in their new home.
"For us, it's been pretty popular," said Mujeeb Dadgar, a sales associate with Clarks.
"A lot of our customers used to shop at our stores in San Francisco or Walnut Creek and are now happy they have a Clarks in their vicinity."
Kellen Traina, manager of White House Black Market, said it's nice to see Stoneridge bringing in more high-end retailers.
"We're very excited to be here, and our customers are very excited to have us here," said Traina. "The customer response has been really wonderful so far."
There have also been lots of changes this year with established retailers. Some have moved to different locations within the mall, others have expanded their square footage.
Trendy women's retailer Forever 21 expanded into a new two-level, 21,000-square-foot space near Macy's Women last March, while Torrid -- which sells women's larger sizes -- moved closer to Nordstrom in February and Sports Fever expanded to a new space near JCPenney.
"Victoria's Secret is undergoing a complete restoration in two phases, with phase one opening this week," Williams said. "It's beautiful, with a fresh, current look. Aveda, which sells naturally derived beauty products, and bed specialist Select Comfort uprooted to new premises this year. Meanwhile, Sunglass Hut, which already has a store on the lower mall, is eyeing a new store on the upper level in August.
"It's been an exciting year ..." Williams said. "We are thrilled for new retailers like lululemon athletica and PINK to join the property but also to see some of the mall favorites revamping and expanding their stores."
Simon Property Group owns Stoneridge Mall, home to five department stores and more than 165 specialty stores and restaurants.