Shoppers stroll along Retro Row   the collection of shops on Fourth Street in Long Beach during Small Business Saturday. The campaign was launched by
Shoppers stroll along Retro Row the collection of shops on Fourth Street in Long Beach during Small Business Saturday. The campaign was launched by American Express two years ago to encourage shoppers to support businesses within their communities. It comes between Black Friday, the day after Thanksgiving that is the busiest shopping day of the year, and Cyber Monday, the busiest e-commerce shopping day of the year. (Brittany Murray/Staff Photographer)