Author Carmine Gallo poses for a portait in front of the Apple store in Palo Alto, Calif., on Tuesday, July 29, 2014. Gallo, a consultant and author has
Author Carmine Gallo poses for a portait in front of the Apple store in Palo Alto, Calif., on Tuesday, July 29, 2014. Gallo, a consultant and author has written about the Apple experience, looking at the Apple Store and how the company attracts customers. (John Green/Bay Area News Group) ( JOHN GREEN )