ALAMEDA -- Reggie McKenzie wants his team to look good coming off the bus, just as Al Davis did.
The new Raiders will disembark with laptops and iPads, ultraserious about the business of playing football.
"You show up, on time, and work as hard as you can," McKenzie said. "When it's time to leave the building, you're going to make sure that you're able to come back the next day ready to go to work and trying to make this team a better team.
"We want guys that are football players, not wannabes. There's a whole lot of wannabes. They look the part, think they're the guy, but they're not willing to do the work."
McKenzie heads into his second NFL draft with the Raiders on Thursday in complete control of the football operation. He has rebuilt the personnel department to his specifications, with new hardware, software and a clear chain of command.
Having worked for 19 years moving up the personnel ranks with the Green Bay Packers, McKenzie believes the draft and development of young players are the foundations of an organization.
"He's a true old-school evaluator, where he wants a football player first and an athlete second, and I think Mr. Davis was a little bit the opposite," NFL Network analyst Mike Mayock said. "He wanted the athlete first and thought he could mold him into a football player."
In Green Bay, working under Ron Wolf and Ted Thompson, the Packers became champions largely through their work in the draft. When Green Bay won Super Bowl XLV after the 2010 season, its Week 1 roster had 35 draft picks and five players who were signed as undrafted free agents -- meaning 40 of its 53-man roster had never played for another NFL team.
After last season's draft, among the moves in a restructured scouting department was the hiring of Shaun Herock as director of college personnel away from the Packers. McKenzie also brought in Joey Clinkscales, a high school and college teammate, as director of player personnel.
Wolf, whose recommendation to owner Mark Davis helped get McKenzie the job, believes McKenzie "will be a lot more comfortable because he knows the people that are reporting to him."
Former Raiders and NFL executive Ken Herock, father of Shaun Herock and an adviser to Mark Davis after Al Davis died on Oct. 8, 2011, emphasized McKenzie's draft room style will be different from his predecessor.
"Ron and I both learned from Al Davis, and in a way Reggie has, too -- because he learned through Ron," Herock said. "Mr. Davis was dominant because he ran the entire ship. Reggie will get more input from his scouts, but in the end it will be his call."
In McKenzie's first draft, the Raiders didn't choose until No. 95, taking offensive lineman Tony Bergstrom with a compensatory selection and selecting six players in all. Miles Burris, a fourth-round pick, became a starter at linebacker. The only player who failed to make the team was seventh-round selection Nate Stupar, a linebacker out of Penn State.
The Raiders also got production out of Rod Streater, an undrafted free agent from Temple.
This season, the Raiders, barring a trade, own the third overall selection and don't pick in the second round, having sent the choice to Cincinnati in 2011 as part of the deal to acquire quarterback Carson Palmer.
Wolf is confident McKenzie is on the right track in turning the Raiders around.
"He's not going to give you somebody who can't play," Wolf said. "He's going to give you somebody that can really make a difference. That's always been his M.O., and when I was (in Green Bay), he was a guy I personally relied on."
Imported from the Packers is a belief in players with a serious work ethic. Oakland's free-agent acquisitions have fit the mold of players who are short on drama, have a passion for the sport and a desire to get better.
Players who not coincidentally were a lot like Reggie McKenzie, a 10th-round draft pick by the Raiders in 1985.
"He was one of my guys that I worked out and presented to Mr. Davis to draft him," Ken Herock said. "I know Reggie. I know the kind of person he is, the kind of guy he likes. He'll bring the right mixture of players in there."
Thursday: Round 1, 5 p.m. Friday: Rounds 2-3, 3:30 p.m. Saturday: Rounds 4-7, 9 a.m.
TV: ESPN, NFL Network
Expect 49ers to be wheeling and dealing during draft. PAGE 7
Cam Inman surveys mock drafts nationwide, and there's no consensus first-round pick for the 49ers.
First round (No. 3); third round (No. 66); fourth round (No. 100); sixth round (Nos. 172, 176, 205); seventh round (No. 209)