SAN JOSE -- As part of an attempt to mollify a fan base that was again left disappointed by an early-round playoff exit, the Sharks told season ticket holders Friday that prices will remain unchanged for the 2014-15 season.
In a letter to season ticket holders, Sharks' Chief Operating Officer John Tortora thanked them for their support and wrote, "Gaining a three-games-to-none advantage and failing to close out the series is unacceptable. Although this organization has made the Stanley Cup Playoffs for ten consecutive seasons (the second-longest streak in the NHL and third-longest streak in all of professional sports), none of us are satisfied with simply making the playoffs."
It's the first time since before the start of the 2009-10 season that the Sharks have not increased season ticket prices. There was a 6.5 percent increase before the lockout-shortened 2012-13 campaign, and a 2.4 percent increase last year.
Tortora later said in an interview with this newspaper the team had been discussing ways "well before the playoffs began" to not ask fans to pay more for season tickets. But Tortora did add the Sharks' playoff result, a seven-game opening-round loss to the Los Angeles Kings after blowing a 3-0 series lead, was a factor.
"The fans that I've spoken to are obviously frustrated with the way the season ended," said Tortora, who added this is usual time of year when season-ticket renewal forms are mailed out.
Sharks season tickets range from $9,064, or $206 per game, for a seat at ice level along the glass, to $1,144 -- $26 per game -- for a ticket in the upper-most reaches of SAP Center. There are 18 price levels available. The deadline to renew season tickets is June 13.