The series, "Bonds on Bonds," begins today at 5 p.m. (with a replay at 10 p.m.) on ESPN2.
There have been rumblings of discontent within ESPN since the plan to carry the series was announced, the New York Times reported.
The emotional, sometimes angry debate within ESPN centers in part on whether it has put itself in an untenable journalistic position by aggressively reporting on Bonds while simultaneously carrying, at least through midseason, a series that provides Bonds editorial control of its content.
Other serious concerns are whether ESPN is paying for access to Bonds, who is difficult to cover, and giving him hours of time to rehabilitate his image.
ESPN is paying several million dollars to Tollin/Robbins Productions, which is sharing marketing revenue with Bonds.
"This has conflicts that need to be resolved," said Jeff Brantley, an ESPN analyst who played with Bonds on the Giants in 1993. "Take this one: Pedro Gomez is covering Bonds on a daily basis, and if he asks tough questions, will Barry be allowed to go back at Pedro on his show?"
Vince Doria, ESPN's news director, who admitted to having early reservations about carrying the series, said last week that Bonds would be "ill-served" if he uses the series to "belittle some of our people."
Gomez and others who cover baseball for ESPN are said to be among the harshest critics of the series, according to the New York Times.
ESPN executives have justified their decision to carry the series by saying it is a product of ESPN Original Entertainment, which is separate from the news operations of "SportsCenter" and other shows.
To that end, they have said, ESPN will not use anything from the series until it is aired on the series even if it involves breaking news.
-Golf on the radio: Not only is KNBR 680 going to have Masters updates at 15 minutes past the hour every day of the tournament, but KNBR 1050 is going to have live coverage from Augusta, 1-4 p.m. on both Saturday and Sunday.
-The A's have added KSAC-1240 AM to their network for 111 regular-season games. The station will broadcast weekend games, West Coast night games and also join non-West Coast night games in progress at 6 p.m.
-Cable and dish holdouts who want to see how the Giants are shaping up had better stay home Friday night. The S.F.-Atlanta game on Channel 2 is the only Giants game in the first 11 on the schedule not on FSN.