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Allen Scott, of Another Planet Entertainment, is photographed at the Greek Theatre in Berkeley, Calif., before Robert Plant and Grace Potter concert on Saturday, June 29, 2013. Scott is a concert booker for the Berkley's venue. (Ray Chavez/Bay Area News Group)

Anyone who doubts that Allen Scott loves live music should watch him at a concert.

The passion is abundantly clear when he's standing by the soundboard and giving the musicians every ounce of his intention. He seems utterly transfixed by the magic being made by the musicians onstage.

Fortunately for him, he gets to go to hundreds of concerts each year. It's his job.

The Oakland resident is the executive vice president in charge of the concert division for Another Planet Entertainment, the Berkeley-based promoter that celebrates its 10th anniversary this week.

Scott has had a huge hand in helping transform Another Planet from a startup with big ambitions to one of the major players on the Bay Area concert scene and beyond. Another Planet now books shows at such prime-time venues as the Independent in San Francisco, the Fox Theater in Oakland and the Greek Theatre in Berkeley. It also hosts two of the Bay Area's best parties -- the Outside Lands and Treasure Island music festivals.

There's a ton of buzz around this year's Outside Lands, set for Aug. 9-11 in Golden Gate Park, given that it will feature such top acts as Paul McCartney, Nine Inch Nails and Red Hot Chili Peppers. With final preparations underway, Scott joined us for an email interview.


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Q What's it like to throw one of the biggest music parties in the world?

A It is exhilarating. We work on Outside Lands year-round, booking and preparing for the event down to every last detail. When the weekend finally comes in August, it is like fireworks going off.

Q How cool is it that Sir Paul is on the bill?

A We are thrilled to host McCartney at Outside Lands. It is going to be amazing to see him perform in Golden Gate Park.

Q What's the philosophy behind booking the show?

A The Bay Area has eclectic musical tastes, and we try and reflect that in the booking of Outside Lands. We begin with the headliners and build from there. You always hope that you can grab bands that are on a rapid trajectory -- even if most people are not familiar with them before the lineup announcement.

Q Of course, Outside Lands is only one of your concerns. You also have Treasure Island coming up Oct. 19-20 as well as all your regular venues. How do you keep it all straight?

A I love booking venues of all sizes, whether it is the 500-capacity Independent or the 8,500-capacity Greek Theatre, or wherever. We book over 500 concerts a year and do three festivals at Another Planet. Fortunately, we have a fantastic booking team, and it is a collaborative effort.

Q The Fox is one of the best success stories of recent years. How satisfying is it to see people embracing the restored venue?

A It is satisfying and makes us proud at Another Planet. The Fox Theater is a catalyst for and a symbol of Oakland's renaissance. Dozens of restaurants, bars, art galleries and retail (spaces) have sprung up around the venue since it reopened in February 2009.

Q OK, it's time to give us some tips. What shows do you have coming up that we should be really excited to see?

A There are so many upcoming shows that I am excited to see. Alt-J is an artist playing the Fox (Aug. 29-30) that has blown up in the past year and is still relatively under the radar. And I am especially excited for the Treasure Island Music Festival on Oct. 19-20. This is our seventh year, and I think this is our best lineup ever.

Follow Jim Harrington at Twiter.com/jimthecritic, Facebook.com/jim.bayareanews and http://blogs.mercurynews.com/aei/category/concerts.

OUTSIDE LANDS FESTIVAL

Featuring: Paul McCartney, Nine Inch Nails, Red Hot Chili Peppers, Willie Nelson, The National, Jurassic 5, Hall & Oates, D'Angelo, Trombone Shorty, Yeah Yeah Yeahs, Gary Clark Jr., Phoenix, Vampire Weekend, Band of Horses, A-Trak, Zedd, Pretty Lights and more
When: Aug. 9-11. Festival gates open 11 a.m. each day
Where: Golden Gate Park
Tickets: Single-day tickets $105-$229.50, three-day tickets, $249-$545; details at www.sfoutsidelands.com.


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