Oprah Winfrey now says she's sorry her allegation of racism against a Swiss store clerk got "blown up."

Of course she is. Because she didn't mean to go public and destroy that store's reputation or anything. Oprah obviously became a gazillionaire by not being able to calculate and misunderstanding the impact of the media.

Addressing the media Monday night at the Los Angeles premiere of "The Butler, Winfrey said, "I think that incident in Switzerland was just an incident in Switzerland. I'm really sorry that it got blown up. I purposefully did not mention the name of the store. I'm sorry that I said it was Switzerland."

Oprah Winfrey attends the Los Angeles premiere of "The Butler" on Monday night.
Oprah Winfrey attends the Los Angeles premiere of "The Butler" on Monday night. (Photo by Mike Windle/Getty Images for TWC)

Winfrey previously said that while in Switzerland last month, a store clerk who didn't know who she was suggested she didn't want a $38,000 handbag because she couldn't afford it.

"I'm in a store and the person doesn't obviously know that I carry the black card and so they make an assessment based upon the way I look and who I am," said Winfrey. "You should be able to go in a store looking like whatever you look like and say 'I'd like to see this.' That didn't happen."

According to TMZ, the shop owner has said the whole thing was a "misunderstanding" and had "nothing to do with racism."

The website also suggests some people are speculating that Winfrey was just upset that the clerk didn't recognize her.

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