How do you apologize for plagiarism when your first dozen apologies were plagiarized?
If you're Shia LaBeouf, you hire a sky writer to say you're sorry.
At least he's finally trying to be different, even if it still comes off as insincere.
This all started when critics noticed that the short-film "HowardCantour.com" from the "Transformers" actor was a blatant rip-off of Daniel Clowes' comic book "Justin M. Damiano." What followed were more than a dozen tweeted apologies from LaBeouf to Clowes -- which turned out to be plagiarized from other famous apologies.
So, on New Year's Day, LaBeouf hired World Wide Sky Advertising to fly a simple message over Los Angeles. Then he posted a photo on Twitter of the message, which read, "I am sorry Daniel Clowes."
Maybe Clowes should hire LaBeouf as his publicist -- he's certainly never before seen his name in the press this much.
Since the original plagiarism claims surfaced Dec. 17, LeBeouf has tweeted 18 apologies, lifting them from celebrities such as actor Val Kilmer and blogger Erick Erickson. Recently, he addressed his stealing of the written word by tweeting: "I am sorry for all the plagiarized tweets, they all were unintelligent, ambiguous and needlessly hurtful."
On second thought, LaBeouf wouldn't make a very good publicist.
Apparently, Clowes isn't amused. His editor and Fantagraphics publisher Eric Reynolds told BuzzFeed that Clowes is considering legal options.
"(LaBeouf's) apology is a non-apology, absolving himself of the fact that he actively misled, at best, and lied, at worst, about the genesis of the film," Reynolds said. "No one assumes authorship for no reason. He implied authorship in the film credits itself, and has gone even further in interviews. He clearly doesn't get it, and that's disturbing. I'm not sure if it's more disturbing that he plagiarized, or that he could rationalize it enough to think it was OK and that he might actually get away with it. Fame clearly breeds a false sense of security."