The Academy of Motion Pictures Arts and Sciences wants the world to know it has nothing to do with the Oscar-related gift bags that go to celebrities and contain $200,000 in swag, including "less-than-wholesome" products such as $250 sex toys and $250 marijuana vaporizers.
The Academy went to federal court this week, asking a judge to prevent Distinctive Assets, a marketing company, from using any Academy trademark, Reuters reported.
The Academy once distributed gift bags itself to presenters and performers but stopped the practice in 2007 after the bags came under the scrutiny of the Internal Revenue Service.
Private companies have since stepped into the gift bag business to promote clients' products.
The Academy has tried to disavow the "swag bags" and last year asked for disclaimers that it has no affiliation with them.
An Academy spokesperson said last week the Academy had no choice but to file a lawsuit because Distinctive Assets continues to mislead the media into assuming the gift bags are officially sanctioned.
The Academy is especially disturbed that media coverage of the 2016 gift bags has so far focused on the "less-than-wholesome nature of some of the products contained in the bags."
In addition to the sex toys and vaporizers, other "less-than-wholesome" products mentioned in the legal filings: a $5,500 certificate for plastic surgery, and something called a "vampire breast lift," Variety reported.
Last year, Distinctive Assets offered gifts that were more "wholesome," including a luxury train ride through the Canadian Rockies worth more than $14,500; a "glamping" trip valued at $12,500; a year's worth of all-Audi A4 car rental from Silvercar valued at $20,000; and a Reset Yourself lifestyle makeover package worth more than $14,200.
Martha Ross provides celebrity commentary for the Bay Area News Group. Follow her at twitter.com/marthajross.